Blind Box Customisation – The Trendy, Engaging Experience Your Next Campaign Needs
Blind Box Customisation – A Fun Surprise That Everyone Loves
Blind box is quickly becoming a hit across events and campaigns! Combining the thrill of mystery with the joy of personalisation, customised blind boxes offer a fun, engaging, and Instagram-worthy way to connect with audiences.
Whether it’s for corporate activations, mall events, or seasonal celebrations, blind boxes are a surefire way to capture attention and delight participants.
Blind box customisation allows participants to receive a surprise gift packed inside a themed box. From plushies and keychains to phone straps and collectible charms, every item can be fully customised.
Our Blind Box Customisation Projects
HDB Lunar New Year Campaign
As part of HDB’s festive outreach, we created a blind box activation featuring adorable auspicious plushies hidden inside a mystery blind box. Shoppers were thrilled to receive a surprise festive plush toy that symbolised good luck, prosperity, and joy—perfect for Lunar New Year! The campaign not only added a fun spin to tradition but also created a heartfelt moment for families.
Far East Malls – Lunar New Year Campaign
LolliBox’s Blind Box Customisation service transformed the redemption experience into an exciting surprise reveal at Far East Malls. Instead of receiving a gift directly, shoppers selected a mystery blind box containing a collectible phone strap adorned with exclusive Lunar New Year-inspired acrylic charms, including mandarin oranges, pineapples and lucky red packets, making every redemption fun, memorable and full of anticipation.
Causeway Point Sakura-Themed Activation
For Causeway Point, we launched a sakura-themed blind box experience where participants received a mystery handphone strap adorned with sakura charms. The box design featured delicate cherry blossom illustrations, and the gifts inside were a hit—on-trend, aesthetic, and useful. It added a whimsical touch to the mall’s seasonal décor and encouraged footfall and shopper interaction.
Kopitiam / FairPrice Group – Big Stir Fry Campaign
To celebrate Singapore’s vibrant hawker culture, we rolled out a delightful blind box experience filled with food-inspired plush toys, turning everyday dining into a fun and shareable moment. The collectible plushies invited the community to rediscover the joy and warmth of hawker dining, sparking conversations and smiles across generations as they honoured the rich heritage of local hawker culture.
ESR BizPark @ Chai Chee
In celebration of Singapore’s birthday, we launched the “All Things Singapore” blind box experience, featuring exclusive phone straps adorned with miniature local icons – from Kopi O, to gem biscuit and the Merlion. Each blind box offered a charming surprise with a blend of national pride. The activation added a festive and patriotic touch to the season while inviting the community to wear their love for Singapore on their phones!
HDB – Halloween-themed Mall Activation
As part of shopper engagement, we launched a spooky-themed blind box activation featuring collectible phone straps paired with adorable acrylic charms. From cheerful pumpkins and playful spiders to magical potion cauldrons, each blind box revealed a surprise design, capturing the excitement of Halloween with our blind box customisation concept.
Why It Works
- Element of Surprise – The unknown factor makes the experience exciting and buzz-worthy.
- Customisable for Any Theme – Boxes, items, and inserts can all be tailored to your campaign.
- Highly Shareable – Participants love showing off what they got—perfect for social media!
- Fun for All Ages – Suitable for kids, youths, families, and even corporate staff.
Get in Touch
From ideation to execution, we bring blind box customisation to life! Let us help you craft a memorable, meaningful experience with a fully customised blind box activation.
Email us at hello@lollibox.sg and let’s surprise and delight your audience—one box at a time!
